The 3D-Advertising Network
Our advertising network offers an optimal platform in order to present your company and your brand or product exclusively, innovatively and in the highest quality in 3D without glasses. We started the national roll-out in the movie theatres UCI KINOWELT and CineStar in January 2012.
Until now, we equipped 60 multiplex-movie theatres in 47 cities with about 350 displays. Depending on the size of the movie theatre, each theatre received up to 15 Infotainment Systems.
The UNITED ENTERTAIN network offers a range of 2.788 IVW * - this equals a number of visitors of 27.880.00 per year and therefore an average of 531.346 visitors per week.
* IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.; www.ivw.de
The broadcast loop in our network is built of three content parts, consisting of a 50%-share for 3D commercials, 25% for infotainment and 25% share for 3D movie trailer and previews.
In general one loop lasts two times three minutes. The time range of the broadcast is 12 hours daily with 120 loops with a loop length of 6 minutes i.e. 240 loops with a loop length of 3 minutes.
Every commercial (10 sec.) is therefore broadcasted every 6 minutes on each display minimum.
Movie theaters are a real magnet for all movie fans. 3D-technology and movies excite especially young people The statistic shows: 67% of all visitors are under 39 years, 42 % of all visitor have a highschool diploma and are therefore highly educated. Also the purchasing power is above average – an interesting target group with high potential.